The book also features intensive analysis of cold email sequences, upsell and expansion sequences, referral sequences, reactivation sequences, and more. 11. How to write emails that sell, by matt bacak emails that sell book matt bacaks book is another of the best email marketing books, in part because of its laser focus on selling. Ultimately, this is about generating revenue, and selling is both an art and a skill. Matts book is super short and to the point, so you wont ne much time to get to the heart and start implementing it in your marketing. He uses real emails that have generat big money, and analyzes them to understand why they work and how you can apply those lessons to your own email marketing.
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He studies urgency emails, discount emails that give a reason for the sale, emails telling stories about impressive results, and more. If you do a lot of online selling, and in particular if you sell big-money products, services, coaching, or programs, matts book may be the best on this b2b leads list for you. 12. Deliverability inferno, by chris arrendale deliverability inferno book cover the best email marketing in the world doesnt amount to anything if the email doesnt get deliver. Email privacy expert chris arrendale, who we featur in a webinar and in this article about email deliverability, introduces nine obstacles to getting your emails deliver, and how to overcome them.
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Those challenges include your content itself, your email list and how you use it, email bounces, spam complaints, spam traps, blacklists, authentication, compliance, and technology. If youre unfamiliar with this topic, you might want to add chriss book to your reading list youll be surpris by how many emails dont get deliver due to problems you can solve. But if you neglect those problems, your email reputation will wither, and your BRB Directory revenue from email marketing will go south. 13. Email persuasion, by ian brodie email persuasion book cover email persuasion was written for client-bas businesses and professionals whose revenue depends on forging and sustaining business relationships.