You must attract leads, nurture them, motivate them to engage with you in some way, convert them, and then keep them. Ians book tackles many of the biggest issues facing email marketers for businesses such as those. He covers automation, turning engagement into revenue, how to get your emails open and read, how to build a valuable list, segmentation, and more. 14. Email marketing demystifi, by matthew paulson email marketing demystifi cover its usually comforting to know that the person claiming to be an expert in something has actually done it. Matthew paulson grew an organic list of over 3 million investors from nothing, and uses that list to generate over $25 million per year in revenue.
Few to Add to Your
His book simply takes what he has learn and us successfully, and presents it to the reader. Beginning with selecting an email service provider, this email marketing book then takes you through list building, sending business email list frequency, writing content that motivates action, the legal aspects of email marketing, and much more. Youll also learn six ways to make money with your email list, and dive deep into case studies that demonstrate the effectiveness of what youre learning. This is an evidence-bas presentation. If you want to see whats work and use that in your own efforts, this may be one of the best email marketing books for you.
Reading List for This Year
This is personal, by brennan dunn this is personal book cover you hear a lot about personalization in email marketing, but how do you do it well. Brennans book shows you how to gain understanding of the subscribers on your list and then use that to send relevant, informative, and helpful emails that produce a response. Brennan also uses real-life email marketing examples from a huge range of industries and niches, from a heavy metal band BRB Directory to a government tourism board to a bariatric surgeon. This is personal is due to be publish in october of 2023, so if you want to be on the cutting ge of email marketing and one of the first to read and start using brennans expertise, you can pre-order it now. Check out our ebooks and white papers want more email marketing books.