In order to better understand the mechanisms. Of the human brain associated with emotional connection, marketing has been increasingly studying psychology to understand. People’s behavior. This is all because people tend to think that they are making purchase decisions based entirely on reason, but it is. Emotion that really determines a purchase. But what inspires this emotion? What triggers a taste, a preference, an attraction to a product. Advances in neuromarketing , which is a combination of neuroscience, consumer psychology and marketing, have shown. That the path is always to seek the yearnings of the human soul, even when the interest is to sell.
Understanding people’s mindset is a focus
And this is not a very easy task, after all there are 7 levels. Of consciousness that inspire all human attitudes: survival; fear of not being accepted; self esteem; transformative processes; internal. Cohesion; make a difference in the world; be open to service. When the brain has the right stimulus it generates satisfaction, but how. To discover the cat’s Germany Mobile Number List jump in this equation? What level of consciousness is being reached with each stimulus? Who knows. How to hit the right spot to generate this satisfaction, inspire purchasing processes and retain customers . Therefore, neuromarketing professionals analyze consumer actions , their reactions to a stimulus, be it the color of a package or even content based on audio. Marketing that can generate consumer engagement with a particular brand.
It is already known that there are other aspects that
Can also determine a purchase, such as cultural. Social, personal (age, gender, stages of life, etc.), and psychological (personality and self-image) factors. And this last factor demonstrates that people look for a good shopping experience, that is, they look BRB Directory for such satisfaction that generates pleasure for the brain. And really, we are in the age of experience. Customer smiling because they had a good experience search in the statistics presented by. Google cloud during the “rd summit 2018” event: 63% of consumers would like a different shopping experience 62% of people expect. Brands to provide a consistent experience 42% by brands.