The sales funnel closes when the purchase is made. At this point, they become actual customers, which is the bottom of the funnel. What is the relationship with the purchase journey. Now that you understand what a sales funnel is in digital marketing Now your company is a and how to create a sales funnel, it’s time to understand its relationship with the purchase journey. In short, the sales funnel is responsible for supporting the buyer personas’ journey. Both are linked in a direct relationship. While the funnel model shows the product acquisition journey by the customer from the company’s point. Of view, the purchase journey makes the identification from the customer’s point of view.
The four stages of sales learning and discovery
Problem recognition, consideration of the solution and. Purchase decision) are intended to represent the steps that the customer goes through Now your company is a until the acquisition of a certain product or service. For example, the lead can receive content, such as marketing emails or other content that will lead them towards. Discovery, interest, evaluation and purchase Hong Kong Phone Numbers List decision. But to work the funnel well, you need to understand the lead’s needs in their. Purchase journey to work on the correct actions at each stage of the funnel. For example, there is no point in sending more. Superficial materials to leads that are more advanced in the funnel, they will certainly want more technical and specialized information to close the deal.
The reverse is also true sending very rich
Content to leads that are not yet mature in their buying journey can be a waste of energy. Another example of a way to understand the lead’s journey is to check the most. Visited pages and posts (prices, contact, etc). With each page checked, it is BRB Directory possible to understand the stage of the journey that the lead is at. In addition, the information provided by the leads on the landing pages at all stages of the funnel will also be very important to. Target the actions that will reach them in their purchase journey. Studying these consumers’ steps in their journeys is an.