In any research, not only on user behavior on a website, it is worth starting with an analysis of competitors’ activities. This allows you to verify what is perceived positively by visitors and exclude those elements that do not make a good impression. This is a qualitative study based on the observation of activities undertaken by Internet users on a given website.
How to conduct analysis within UX Research? This can be done by preparing several tasks, the efficiency of which will allow you to determine whether the website is not difficult for the user to use and in which areas, categories and subpages he or she is looking for specific products.
Why is it worth investing in UX Research
The main research instrument is a scenario containing consecutive open questions. The BRB Directory way of arranging the topics is arbitrary, but it is worth asking the user first about their feelings about websites with similar topics.
Then you should determine what he liked, how he assesses the readability of individual elements, whether reviewing the information posted was any difficult for him, and whether the content is clear, understandable and comprehensive on the topic.
It is also important for the examinee to indicate the aspects that fulfill their function and the components that require modification or improvement. No one will give you more complete information about the functionality of a product than the person for whom it was created.
Activities carried out as part of UX Research
People in this position are looking for answers to a question BRB Directory regarding the functionality of a product or service. This is where building a pleasant website or mobile application begins.
Therefore, the expert should make every effort to correctly define the target group and collect accurate conclusions regarding the activities of market competitors. In this area, research methods such as surveys or in-depth interviews are often used, and all activities undertaken lead to insightful observations regarding modifications to a given product.
Everything will take place within a few days, thanks to prototyping; contribution of all team members – thanks to a carefully prepared process, members identify with the entire project team, harmony and relative order.