Latest trends in digital marketing Martech is automating its way into a talent crisis New on MarTech Meta launches genAI features for ads 3 ways MOps can bridge the gap in marketing analytics New GA4 features improve security and report accuracy The latest jobs in martech Real Story Group launches free martech assessment tool About the author Lisa Peyton Lisa Peyton Lisa Peyton is an immersive media strategist a
Media psychologist
Focusing on the user engagement and marketing applications of new technologies. deliver a personalized eperience. Linkedins accelerate uses ai to streamline ad creation and improve performance through business email list data-driven insights and optimization. Get ! Daily. Free. In your inbo. Business email address get in your inbo. See terms. Add to your google news feed. Google news related stories meta launches features for ads how icelandair used programmatic to increase bookings best of the botidentifying the latest trends in
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Challenge of writing in a consistent brand voice. True or falseChatGPT can’t write in my brand voice? False. ChatGPT can absolutely write in your organization’s brand voice! In factChatGPTalong with the prompt management tool called AIPRMcan provide your team with access to specific style guidelines and guardrails that can help with the consistency of your messaging. I’m not suggesting you use the content produced as-is.It will require some editing. Humans need to write copy for humansremember? Howeverthe tools and
Provides on your
Automating its way into a talent crisis the ethics of ai-powered marketing technology new on meta launches features for ads 3 ways mops can bridge the gap in marketing analytics new gafeatures improve security and report accuracy the latest jobs in real story group BRB Directory launches free assessment tool about the author constantine von hoffman constantine von hoffman constantine von hoffman is managing editor of More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting
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Scratch that imitates it. Don’t believe me? I have crafted a Brand Voice Imitation Game tutorial as part of the AIMarketingRevolution challenge that shows you how! This has proven to be such an BRB Directory effective use of genAI that many marketing AI tools are incorporating their own version of brand voice imitation capabilities. These tools allow marketers to create and save several different styles and then use the saved style when producing content. If you want something that’s more plug-and-playCopy.ai offers a great free solution.