AIaccording to a new study by Algomarketinga workforce solutions and marketing operations consultancy. Also77.5% said that they have had to delay the implementation of AI and automation due to concerns about bias and fairness. Almost half (44.4%) said they have issues finding people who have the skills in marketing and AI to undertake projects. Only 23.2% of the world’s biggest companies have adequate internal resources to take advantage of new technologieswith over half (52%) opting for a blended skills approach to
AI implementation
Using in-house staff alongside external suppliers. U.S.-based marketers are less likely to adopt AI than those in other regions. Only 26.7% of U.S.-basedand 14% of Singapore-based marketerssaid they have been using AI tools in the last business lead three years. This compares to 54.5% of those based in Australia and 45.3% in the U.K. The study surveyed over 300 global marketing leaders working in firms with 10,000+ staff about the current use of AI and automation in their marketing operations. Dig deeperWhat does the future hold for
The Gartner Hype
Cycle And nowthis week’s AI-powered martech productsfeaturesreleases and related newsKognitiv’s Kognitiv Ignite is AI-nativeoutcome-basedone-to-one personalization software. It is designed to help brands BRB Directory with their customer engagement strategies across owned channels by evaluating millions of attributespredicting future customer behavior and prescribing interactions for every customer to meet the brand’s predefined business goals. DreamHost has launched an AI-powered business name generator. The