Keyword research is a crucial factor in the success of most websites. But the conventional process can leave a lot of good keywords on the table. It was nowhere to be seen when we went through our usual process of searching for a seed keyword in Keywords Explorer, choosing a keyword ideas report, applying some filters, and looking for ideas. Yet, we still wrote a blog post about it, and now we’re the top-ranking result with an estimated 700+ monthly search visits. Everyone does keyword research differently, which is why competitors will often end up ranking for keywords you never even considered.
This isn’t necessarily
A bad thing By reverse-engineering their most popular pages in organic search, you can effectively piggyback off their hard work to find keywords and topics company data with traffic potential. Here’s how: Paste a competitor’s website into Ahrefs’ Site Explorer, then go to the Top Pages report. This shows which of their pages get the most organic traffic. Given the organic traffic potential of these topics, we’d want to consider writing about them on the Ahrefs blog. Now, once you’ve found all the untapped ideas with traffic potential from one competitor, don’t stop there. Check the Competing Domains report to find your competitor’s competitors, then look at their top pages too.
Keyword Research this process
As many times as you like for near-unlimited keyword ideas. 2. Run a content gap analysis If you see multiple competitors. Ranking for a BRB Directory keyword, then that’s a sign that it might. Also make sense for you to pursue that keyword. For example, three email marketing tools—Active Campaign, Campaign. Monitor, and Get Response—rank in the top five for the keyword. “Newsletter ideas”… If the page ranks in position one for what looks like a “fat-head” keyword, then its traffic is likely a good judge of the topic’s overall traffic potential. If the page is ranking further down page one—as is the case here for “losing weight while breastfeeding”—paste the keyword into Keywords Explorer and check traffic to the top-ranking pages in the SERP overview. Here we see that some of the higher-ranking pages are getting even more traffic, and they only have a few more backlinks.