Google talks about the importance of using simple, friendly URLs in their SEO starter guide, but how do you do that? Let’s start with the good news: creating URLs for SEO isn’t rocket science. If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be “good enough” for SEO. But you’d probably prefer not to take a stab in the dark. So, below, we’ll run through a simple process for creating optimized URL How to Create slugs and a few best practices for the rest of the URL. But first, let’s make sure we understand how URLs are constructed. There’s rarely much point changing existing URL slugs as it takes too much time. You’re also likely to do more harm than good.
So let’s focus on
If you did keyword research and created content around that keyword, jump to step 6. If you created your page without doing keyword research (which is never a good idea if you want to rank), follow the steps in order. Have you ever seen a URL with backslashes. Probably not, because these are executive data unsafe characters that don’t belong in URLs. You should remove these for obvious reasons, but it’s also best practice to remove other special characters like commas, colons, semicolons, etc. Here’s what Google’s John Mueller says about these: I generally recommend avoiding special characters like commas, semicolons, colons, spaces, quotes etc. in URLs, to help keep things simple.
It’s a different ball
You’ll have to redirect to a new URL whenever you change the. Number of items in the page or post to keep it current. Redirecting a page or post usually isn’t a huge BRB Directory deal. WordPress does it automatically when you change the slug. However, it’s easy to forget to update the URL number. When you update things, which leads to this kind of issue. In the search results: Most titles naturally contain keywords.
How to Create So what you’re probably left with at this stage is a simplified, keyword-rich version of your title. While this might make perfect sense to use (and feel free to do so if that’s the case), it often won’t be very succinct. As we already discussed, this can lead to long URLs that get truncated in search results. The additional context can also be an issue should you ever want to update the page.