However a growth For example, it is possible to target people bas on their ucational background and show. Them courses and training paths interest for their professional career. LINKIN ADVERTISING Return to index LinkIn Advertising advantages and disadvantages. As we have seen, LinkIn Advertising is a useful tool, which is best suit to a certain type of companies. If you decide to introduce this social network into your communication strategy. It is essential to take into consideration the advantages and disadvantages of this tool LinekdIn Advertising the advantages. Update Data People who use LinkIn typically keep their profiles update.
T hat could be of particular
Every time there is a change in their working life or when they conclude a new experience relate. To their career, they update their profile Better targeting for business users. As a consequence of the previous point, thanks to the correctness of the data, LinkIn is able to target. Users bas on their professional role better than other social networks. Facebook and Google are also moving web designs and development service in this direction Business mentality. Those who access LinkIn do so thinking about their work or career, searching for topics relat to their work or professional growth. This should allow a high conversion rate, compar to other social networks, if people are offer something relat to these two areas.
Many connections promoting
High quality leads The ability to precisely target people allows us to identify. The audience to whom we want to propose our product/service in a very detail. Way and this allows us to have very qualifi leads Ability to Create Authentic Ads. With so their business on LinkIn day to day, an ad promoting. A social event, webinar, or BRB Directory product, can feel quite organic and not spammy LinkIn Advertising the disadvantages. Always active system LinkIn does not allow the schuling of ads, we do not have. The possibility to activate or deactivate ads on certain days or time slots automatically. Cost It is currently “less expensive” to run campaigns on Facebook than on LinkIn.