Instagram is shifting its focus towards video due to the growing engagement that video content why-are-instagram generates. As a result, the Reels function has acquired an importance for brands that shows no sign of diminishing. According to Google Trends , Reels is the fastest-growing feature on the platform and continues to outpace Stories in online searches. It’s also the number one feature for engagement: according to several reports, interactions with other post types decreased year over year, while Reels were the only content type to see growth. With Instagram prioritizing Reels, brands that failed to pivot may have seen engagement rates decline , while those that jumped on board the trend are seeing the move pay off.
Why you should monitor Reel performance
That said, the only way to know how well Reels are working is to monitor and measure their b2b leads performance. Why you why-are-instagram should monitor Reel performance Reel tracking allows you to understand what your audience likes and dislikes and what resonates most with them. It can also help you understand what are the best days and times to post and what the “strong point” of your videos is in terms of length. Collecting this data across your brand’s Owned Media gives you the opportunity to optimize your Instagram marketing strategy for maximum reach, interaction and engagement. Another important aspect is monitoring the Reels of influencers that involve your brand: this can help you better understand
How to monitor Reel performance for brands in the fashion, luxury and beauty sectors
These are all extremely useful metrics from an operational point of view, why-are-instagram as they can be used to adjust your tactics and BRB Directory guide future campaigns. However, there is a way to go further, and it is the key to outperforming the competition : a metric that can unify all your brand efforts and give you a 360-degree view of the ROI of all your activities and your strategy of Owned Media are generating. A standardized metric like Launchmetrics’ Media Impact Value™ (MIV®) will give you deeper insight into all your social media engagements, not just Instagram but also Facebook, WeChat if your brand operates in China, YouTube and more. Using MIV® as your key metric, you can see the ROI of each post in dollar terms , making it easy to compare performance across platforms.