As your trusted email service provider, the deliverability of your emails and protecting your (and our) sender reputation are our top priorities! We’ve listed some key factors to consider before sending your next email. Permission to send email isn’t evergreen Permission to send email can expire quickly as people forget where and how to sign up for your email list. This is especially true if you haven’t been in regular email contact with your subscribers in the past 12 months. People who shopped, dined, interacted with you 1-5 years ago are unlikely to remember who you were, how you collected their email address, and wonder why they suddenly got your email.
Sending email to an unengaged list with many inactive addresses
Will result in engagement and delivery issues such as low open rates, high bounce and unsubscribe rates, and potentially high rates of spam complaints. Email providers (Gmail, Yahoo, Microsoft, B2B domains) use these metrics to determine your sender reputation and what to do with your email. A good sender reputation means your emails will be delivered to Oman Phone Number Data your inbox, while a bad sender reputation will cause your emails to be blocked or filtered as spam. Audit and Segment Your Database by Subscriber Activity Before you send out your next marketing campaign, we highly recommend auditing your database and segmenting your list based on user activity and engagement.
This can help you determine
Drag and drop on top Drag and drop on top Use the email builder to drag and drop content into place and launch your next marketing campaign. Learn more Most active subscribers who opened emails or clicked links in the past 12 months Newest subscribers who opted in to receive your emails in the past 12 months Contacts who engaged in online activity in the past 12 months, such as buying online, Site Visits, Account Activity, Active Paid Subscriptions BRB Directory Least Active and Least Engaged Subscribers Who Didn’t Meet the Above Criteria in the Past 12 Months If you’ve been in regular contact with your list for the past 12 months, you can Continue to send emails to engaged subscribers, and you may consider sending re-engagement emails to inactive or unengaged users.
