We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues

Some other auditors will pull lab test versions of these metrics. But if the tool isn’t connecting to PageSpeed Insights, you’re not getting the actual Core Web Vitals data, which comes from real-world users of Google Chrome. If they’re showing you Total Blocking Time (TBT) from Lighthouse instead of First Input Delay (FID) or Interaction toWe Studied Next Paint (INP), that’s an easy way to tell the difference. We give you the Lighthouse-based test scores, as well as the Core Web Vitals test scores. Check out the Performance report in Site Audit for these issues and more.

3XX redirect – 95.2% of sites We Studied

At least it’s not a completely orphaned page. But if it’s a We Studiedpage that you want to rank, you may want to add some more internal links. The easiest way to see internal link opportunities is with our tool in Site Audit. We look at what your pages are ranking for and suggest links from other top industry data pages on your site that talk about those things. Internal link opportunity report in Ahrefs’ Site Audit Title too long – 63.2% of sites We estimate if the title tag is being cut off on the SERPs, but you may want to manually check if it’s cut off on desktop or mobile searches. Mobile typically allows longer titles than desktop. We plan to actually check the SERPs for you in the future. But for now, you may want to check pages that are important to you.

Meta description tag missing or empty – 72.9% of sitesWe Studied

I don’t worry much about missing meta descriptions. They don’t impact rankings. We StudiedGoogle will write one for you if you don’t have one or sometimes rewrite yours even if you do have one. When we ran a study, we BQB Directory found that Google rewrites meta descriptions 62.78% of the time. Still, there are times when I focus on them. Try to add meta descriptions when creating a page. If it’s missing on a page you really care about or that gets a lot of traffic, you may want to add it. You may also want to add one if you have a unique selling point or offer you think can be compelling for users. You’ll find the “missing meta description” issue in the Content report in Site Audit.

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