All websites should add basic schema, but only add the schema that’s most appropriate for your website. Not sure what to add? Here are some basic examples: E-commerce websites – Add Product, Breadcrumb, Person/Organization schema. Blogs or news websites – Add Article, Breadcrumb, Person/Organization schema. Or if you have a more topically focused website, you can add more specific schema types. For example:
How to validate your schema markup
To check a single page’s schema markup, you can use the Schema Validator or Google’s Rich Results Test tool. If you’ve already installed Ahrefs’ SEO Toolbar, you’ll find links to these tools in the “Structured data” tab. Structured industry email list data showing JSON-LD schema, via Ahrefs’ SEO Toolbar If you click through to the Rich Results Test, it’ll run a test and list any errors. You can click on the test result to get more details about that issue. Google’s Rich Results Test tool Google’s Rich Results Test tool is useful to validate schema on a page-by-page basis where Google’s rich results can appear. But if you want to check the status of all your rich results, you’ll need to use Google Search Console. Here’s an example of me reviewing valid Review snippets for a small website using Google Search Console.
We can see in this particular example there are
Rather than instantly running another crawl straight away, it’s a good idea to use the SEO Toolbar to spot-check your changes. Your rich results won’t show until Google has recrawled your site, which can take a few days—and even then, there’s no guarantee they’ll show in Google’s search results. TIP If you want to BQB Directory speed things up for your most important pages, you can submit your URL for reindexing using Google Search Console. If you’ve done everything above and are still having trouble, there may be a site quality issue. Here are some of the most common reasons your structured data may not show: It’s misleading and doesn’t represent the main content of the page. Google may think a text result is best for your content. The page doesn’t meet Google’s structured data guidelines.