Internet Users Are Becoming. More and More Picky When It Comes. To Using Websites. He Pays a Lot of Attention. To the Value. Of Texts, Which at the Same Time Translates. Into Their Usefulness. However, in Order to Meet. However The Needs of Website Visitors. As Much as Possible, Certain Elements. Should Be Analyzed.
A set of heat maps turns out to be necessary in this process . However This is a well-known set of analytical instruments used to adjust the website to optimize user experience. Would you like to learn a bit more about their functionality? Be sure to read our article!
A heat map is nothing more than a graphical presentation of the most important data regarding the behavior of Internet users using a specific website. Using the color range, we can verify which page segments are most frequently visited. What do specific colors mean?
Microsoft Clarity: arguments for and against
There are situations in which heat maps are equated with click maps. We focused Ws Data our attention on the most recognizable tools that improve the use of the described technique.
Important instruments of this type include Heatmap Hotjar and Microsoft Clarity . They enable the implementation of the tracking code on the website in such a way that it is possible to analyze the determinants influencing the observation of information correlated with clicks or areas most frequently visited by Internet users. However What is the difference between Hotjar and Clarity? We have collected a collection of basic information about them.
Who wins the final duel
Hotjar is one of the most effective programs used to handle heat BRB Directory maps. It offers access to several options related to the click map, scrolling and recordings of Internet users’ movement on the website.
It allows you to review specific actions taken by users, from the moment they enter the website to the moment they complete the purchase. However What benefits can we expect from using the potential of this instrument?
The disadvantage of the tool is the lack of division into traffic channels and the limited storage time of the acquired information. However If you want to take advantage of the instrument’s full range of options, you will have to allocate quite a large part of your budget. Therefore, it is not a program that can be used by every entrepreneur.