the main rule i follow is to always test as much as possible: different subject lines. Different imagery or marketing messages. “for open rates i personally have seen short subjects are better. One word can be really powerful for getting opens. So can saying something unexpecte about your brand. “the more out there you are. The more opens you’ll get. “in terms of content. Single marketing messages usually increase ctr. “use striking imagery where possible but always. Always. Always use a call to action.” what works in email. And why? Take a look at this email from paypal. Why does it work as a marketing email? The anatomy of an effective marketing email
Despite the energy it sometimes requires
demonstrate personal value. Be direct and use marketing action words where possible. Always add preview text to elaborate on your email headline and inspire your recipient to click-through. You have between latest database 35 to 140 characters here. So trim any words or phrases that don’t offer the reader direct value or have no relevance to your subject line. Use subheadings to break up the email and keep your readers engage in your content from start to finish. Avoid large blocks of text and make sure that your copy is conversational. Read it aloud and if it doesn’t sound fit for human consumption. Go back and make changes until your content reads naturally.
Before we get into the nitty-gritty of social media management
And 60% of gen zers. It’s clear that email marketing is worth your time and investment. With this in mind. We’ve done the hard work for you and research what it is that defines a successful BRB Directory email marketing campaign so you can not only focus on improving your key email metrics such as open rate. Clickthrough rate (ctr) and conversion rate. But also the hidden metrics that can give you an ge. Are you on the list? Before we get start on sending out emails. We ne someone to send them to—prospects that are most likely to engage with what you have to say.