Cosa Wednesdays mascot scares to New Yorkers in this Netflix campaign

Wednesday is already an absolutely indisputable success on Netflix , but even so the famous streaming video platform has decided to give promotional power to the new Tim Burton series inspired by The Addams Family with a campaign that has left New Yorkers completely stunned. The protagonist of Netflix’s campaign to sell the benefits of Wednesday is Thing , the unique “mascot” of the series’ protagonist. Cosa is actually a severed hand with a life of its own and she decides to go for a walk in New York, where she happily walks the streets of the Big Apple, rides a skateboard and even gives “combs” to passersby.

Confronted with such a surprising

Walking hand, New Yorkers display all kinds of reactions : some scream, others look at it in stupefaction and industry email list a little girl cannot help but burst into tears in an absolutely inconsolable manner at the sight of Thing. However, after the initial “shock” most of the passers-by react with amusement to Thing’s surprising appearance. And a rat even dares to get intimate with Wednesday’s walking hand. Finally, Wednesday meets Thing again and lovingly takes her in her hand as if she were a pet to place her on her shoulder. Wednesday is a sequel to The Addams Family focused on the youngest daughter of this family clan.

The series which bears the signature

Acclaimed director Tim Burton, has become the best premiere in the entire history of Netflix (even ahead of Stranger Things ). In a period BRB Directory of just one week, the new Netflix production accumulated a whopping 341.2 million hours of viewing. Netflix estimates that more than 50 households have watched Wednesdays during the first week of its premiere. Not in vain, this production has slipped into the Top 10 of most watched series in 93 countries. The last time a series reported such beatific figures. Netflix was at the end of May and beginning of June. When the fourth season of Stranger Things premiered .

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