This is the first step, known as the top of the funnel. At this stage, consumers are still just visitors, they are at the moment of knowledge and discovery of the problem they have, many still do not realize that they have a problem, they started some research on a certain topic in the consumer journey. At this stage, visitors make the first contact with Understand the stages of the brand and discover that they have a need or a pain to be solved. which they were unaware of until then. This is the stage of consciousness, of awakening! It is time to offer valuable and educational content. texts on the blog, posts on social networks and evolve into materials that can generate a conversion, the consumer will. leave some data that will be precious for the continuity of the relationship, such as e-Books or infographics, accessed after completing a form.
From the collection of this data such as name email and
data relevant to your business, for the visitor to. Become a Lead and advance one more step in the sales funnel. Middle of the funnel (MoFu – middle of the funnel) Continuing. with the sales funnel and its stages, we arrive at the second, where the UK Mobile Number List visitor is already a lead, who seeks to solve his “pain”, but still does not Understand the stages of know how to do it. This is the interest stage. The function of this stage of the funnel is to help the lead with more. technical and specific tips, as he now knows what he is looking for. A good material for this stage of the lead, in addition to. texts and videos, are templates and spreadsheets, which will make leads leave more specific information in the forms, such as the phone number.
This information will help you further segment this contact
base, dividing them by needs and enabling even more refined marketing strategies. Always remember to respect the lead’s right to choose. So that it doesn’t look like a solution sale at any cost. The tip is to mature and qualify. The lead so that they BRB Directory are ready and motivated to advance one more step in the sales funnel. Bottom of the funnel (BoFu – bottom of the funnel. In the BoFu stage, qualified Leads are ready to be approached by the sales team. At that moment, they are classified as opportunities, because they have not yet made the. Purchase decision, but are in the evaluation phase. The best action at this point is to demonstrate that your brand is the best.