How to Improve User Experience and Earn Conversions. The positive experience of our clients is essential to knowing how to differentiate ourselves from the competition. We have to find a way to say: “here I am”, differentiating ourselves by value and setting the price that turns your project or idea into a viable and empathetic business. Daniel Marote director of Hydra Digital joined us on April 6, 2019. At ProMarketing Day to tell us how to do it. In this annual event we bring together marketing professionals to talk about Digital Marketing, Branding, social media strategies and sales campaigns, SEO and Online Advertising.
The secret to a good user experience
The secret to a good user experience. Daniel began his presentation by presenting the case of this renowned coffee brand. Therefore, which started, like most successful brands, “from below” and starting from. A simple idea: selling coffee in bulk. Chances are like any of us, you’ve also tried one top people data of their famous coffees. Daniel was alluding to the Starbucks brand , a great success story thanks to the customer experience it offers to its users.
The importance of respecting your brand values
The importance of respecting your brand values. 30 years after this refocusing, the coffee chain became the most important on the planet. Therefore,with approximately 29,000 coffee shops in 70 countries. Despite this, the path was not without difficulties. Therefore, as you can imagine, in fact, in 2007 the chain collapsed tremendously on the BRB Directory stock market. According to Howard, the fall was due to forgetting their two most important values.
Therefore, Empathy with your employees. Empathy with your clients. To recover what was lost. Howard dedicated himself to visiting 25 stores. Therefore, in the chain every week and for more than 30 years. He wanted to talk to the employees and closely understand. Therefore, the entire process of customer service, purchasing and enjoying the product.
