Promoting your opt-in offer Promoting a product Collecting social media likes and followers Every opt-in form should have one specific goal. What is yours? . How annoying do I need to be? Opt-in form types are designed with different levels of distraction.
Yes some of them are annoying
By design! There’s a simple reason for this: more annoying equals more attention. Is your offer something time-sensitive? Do you need your visitor’s attention Guatemala B2B List immediately? Did your visitor just arrive on your site? Your form needs to be DIST Not all offers need urgent attention NOW. Evergreen offers can sit on the sidelines, letting a visitor delve into the content without.
Distractions That’s why some forms
Are built for a subtle, smooth entrance. Smooth Operator Older opt-in offers Content related offers Narrowly targeted offers (meant for a specific reader) Lead generation as a secondary objective Collect social media followers As Annoying As Possible New opt-in offers Seasonal coupons Lead generation as primary objective Something exciting and topical A AWB Directory time-sensitive, soon to expire-offer . Who do I want to target with my form? Obviously.